We are already in the year 2024! Perhaps you feel confident enough just because you think you are already caught up with all the social media trends emerging today. However, the truth is you probably are not because new trends emerge every other day. Social media growth is becoming an integral aspect of modern business […]
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For every marketing strategy you put out for your construction business, you must also plan how to acquire new and relevant leads successfully. In many cases, getting new leads is one of the most challenging parts of marketing your business. The great news is that social media can be one of your most valuable lead
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With so many social media platforms emerging today, there are many options to choose from. On the other hand, many businesses are facing a tough question – Which ones are great for my brand? This is very true considering the social media preferences of people today, which are often based on many factors like interests
10 Social Media Platforms Your Construction Brand Must Take Advantage Today Read More »
Knowing and learning how to acquire more leads on social media is critical for contractors ready to move beyond engagement and brand awareness. Whether you realize it or not, social media lead generation is a crucial aspect of your marketing strategy. Collecting leads via social media helps you find many people interested in your company
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Reach and impressions are critical elements, especially if you are interested in establishing an effective social media strategy for your construction business. Are you paying close attention to your social media metrics in your construction marketing campaign? If you are, you probably come across the terms reach and impressions. And while it is easier to
Social Media Impressions vs. Reach – Which Metrics Should Contractors Focus More? Read More »
Optimization does not have to be a scary word in construction marketing. Probably you are thinking right now on SEO and restrictive, rigid keyword research requirements. Or perhaps you relate optimization with stripping any creativity aspect from your marketing. In fact, the reality, though? SMO or Social Media Optimization is a whole different ballgame. Because
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What is the most common challenge faced by any business owner like you? Perhaps, you are thinking one thing – generating qualified leads that can be converted into regular and repeating clients. With the rise of the internet and online marketing, the strategies and techniques for lead generation have also evolved. As a matter of
How to Rock at Lead Generation thru LinkedIn – 10 Tips for Contractors Read More »
No matter how much you love to hate social media, your focus is more on business matters; social media is still one of the vital parts of life and business overall. Social media is the open window to different worlds and a treasure trove of easy connections. Today when everything is digital and done online,
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The construction sector has been slow to take its marketing into social media. Few social media users are not fully aware of measuring metrics and which metrics are crucial. So if you decide to engage your company in social media and build an online presence from there, you should know the basics at least. Once
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Chances are you already have heard the concept “personal branding”, before. But, do you exactly know what it means to have one? Let alone understand its benefits? When you are building your construction business, your personal brand is ultimately your greatest asset. And before putting your efforts into personal branding, it is critical to fully
Making You and Your Construction Business Successful Through Personal Branding Read More »