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Content Intelligence is the Future of Content Marketing

Content Intelligence is the Future of Content Marketing

Content Intelligence is now a buzzword for those who have been in the business for a long time. It’s a game-changing strategy that sheds light on how your content will resonate with your target audience. In this blog post, learn about Content Intelligence and why it has become a key pillar in content marketing. Moreover, […]

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6 Best Digital Marketing Strategies Contractors Should Try for Lead Generation

6 Best Digital Marketing Strategies Contractors Should Try for Lead Generation

As a business owner, one of your biggest goals is to have more high-quality leads coming in. We can all agree that lead generation is one major growth driver. However, getting new and quality leads can take a lot of work. As a matter of fact, around 61% of marketers say that traffic and lead

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How to Increase Your Repeat Purchases and Build Loyalty as a Contractor

How to Increase Your Repeat Purchases and Build Loyalty as a Contractor?

Let’s say your construction business is acquiring fewer new clients than you expected. And you want that to change. Believe it or not, one of the most effective ways to boost your repeat purchases is through customer retention. The customers you already have are profiting from your construction business, so it is worth your effort

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9 Latest Lead Generation Strategies You Should Not Miss This 2023

9 Latest Lead Generation Strategies You Should Not Miss This 2023

The most effective lead acquisition strategies are ever-changing, and your construction company must evolve. The unpredictability of technology usually means what worked for lead generation a year ago will not be working now. So, if you are not the type to consistently reassess your lead strategy methods, you are missing many opportunities to find new

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9 Trends Shaping the Future of Brand Marketing Strategies

9 Trends Shaping the Future of Brand Marketing Strategies

One of the worst things you can do in this constantly ever-changing world is to keep a standstill. Keep your eyes around and observe. Everything is changing, and even in the marketing world, everything moves and changes quickly. If you are a starter in the marketing world, it is crucial to learn this realm and

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10 Social Media Platforms Your Construction Brand Must Take Advantage Today

10 Social Media Platforms Your Construction Brand Must Take Advantage Today

With so many social media platforms emerging today, there are many options to choose from. On the other hand, many businesses are facing a tough question – Which ones are great for my brand? This is very true considering the social media preferences of people today, which are often based on many factors like interests

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How to Choose the Right Agency for Your Construction Brand?

How to Choose the Right Agency for Your Construction Brand?

There is a wide choice of digital marketing agencies that offer custom branding services – all claiming to do similar things. You must pick the right agency that understands you and what you want to achieve for your brand. However, finding this agency for your needs is a hefty task.  This blog post will explore

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How to create Brand Identity for your Construction Business

How to create Brand Identity for your Construction Business

Successful brands differentiate themselves in the face of direct competition. Think of Apple vs. Microsoft, McDonald’s vs. Burger King, etc. You cannot mistake one for the other, even though they sell and offer the same things. This is mainly because each brand has a distinct identity, which connects with and communicates with target consumers, eventually

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7 Ways Your Construction Business Can Leverage SEO for Brand Awareness

7 Ways Your Construction Business Can Leverage SEO for Brand Awareness

As a construction business owner, brand awareness is one important thing you need to focus on to succeed in your marketing goals. How are you planning your branding so far? You may be keener on exclusive categories between your branding and SEO efforts. If this is your approach, know that this may lead to a

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